DOMAIN: Domain is the URL through which we have separate identities and can drive to the specific pages.

  • Root Domain: The main domain in your URL.
    • Sub Domain: The thing which is created from your Root domain, it becomes before your root domain.
    • Sub folder: which comes after your root domain. it can also be known as pages.
We use Sub domains when we have a unique idea. for example your main root domain is related to cars. so your subdomains can be dealership, carwash, car wrap.

Domain Registrar: We register our domain at ICANN.
Hosting Provider:  Hosting Providers provide servers and give you hosting.
  • Hosted: They give you free hosting.
  • Non Hosted: Where you have to purchase.
TYPES OF HOSTING:
  • Dedicated:  Whole server, like SAAS. You can make different Virtual private servers. In Dedicated if you get 100GB data so if you make 5 VPS so every one will get 20 GB data.
  • VPS (virtual private server) (shared): if you make 100 Shared hosting so the 20 GB is divided to whole of them equally.
    • It has 2 types: managed and un managed.
      • C-panel is manage.
      • if there is no panel so it is un managed.
ERRORS RELATED:
  • Pages:
    •  403, 404 
  • Servers:
    •  5xx
  • Site:
    • 2xx
  • Redirection:
    • 3xx
EXPIRE DOMAIN: When we purchase this domains so we will not face the Sandbox time. it will be ranked on keywords and have backlinks as well. As to rank a website we need 8 to 12 months at least.

DOMCOP:  A Website from where we can buy Expire Domains, here we see DA/PA , then check that for which purpose this website was used before. this can be known from Screened.com. also take care that the anchor text should not contain Chinese language, adult words these anchor text can be checked at semrush.com.

Backlinks:
Types of backlinks:
  • do follow: Credit to specific. (Life pharmacy on jinnah road)
  • no follow: Tell General: (Medicines shops on Jinnah road)
  • sponsored:
SEO Categories:
  • On Page: Main Content (Anything on your web pages – Blogs, product copy, web copy).
  • Off Page: Backlinks. Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
  • Technical SEO: Anything technical undertaken to improve Search Rankings, site indexing to help bot crawling.
SEO TYPES:
  • White Hat SEO: People share your content when you have the followings. Use descriptive meta-tags which are full with keywords. Provide good content to the website customers, and make your website easy to navigate 
  • Black Hat SEO:  This is not a good way to rank your website. people rank by hacking,  or by paid link building practices, keyword stuffing, cloaking, etc. this practice give you instant results but have negative impact on your website.
  • Gray Hat SEO:  This SEO practices belong neither to the white-hat nor black-hat category as the terms and conditions regarding the issue are unclear.







Informative things in this lecture:
  • Operators: allintitle: , Site: .
  • Free Domains : .tk and .mg.
  • Crawlers: Google sent bot to check your websites.
  • Bread crumbs:  "  >  "
  • PMD: Partial match Domain.
  • Good CMS: WordPress flexible, but un necessary coding.
  • For Learning:  You can visit Income school, matdiggity. 
  • Linux : Sentowis and Ubento.
  • You can use Hostingar and Namecheap because they are supportive.
  • Geopeaker tells about that how your website will be open all over the world.
  • Sandbox time: It is the period of first 4 months when you buy the domain.
  • Referrals Backlinks: It tells us about from how many referrals links we get how many backlinks.
  • Wayback Machine:
  • Name bright is good for purchasing domains.
  • Mattcuts: Web Crawling video must see.
  • IPV 4 : and IP address having 4 dots like 192.168.1.1
  • IPV 6 : an IP address having 6 dots.