SEO:

Process of optimizing your website to get better results and get good ranking.

SEO On Page: The page which is designed for the user, what happening on the page, content, headings etc.

  1. Site Index: Apply search operators while searching in Google to narrow down your search and less the competition.
  2. SSL Protocol: We see that is it http or https.
  3. Website Design: We apply speed test, is it mobile friendly etc.
  4. Ranking: We see the ranking, see if it is stablish so go on.
  5. Niche research:
  6. Keyword research:
After checking all the above, we will do.

NICHE Competitor analysis:  We will see that our competitor has wrote how many content, and uses how many keywords, see keyword gap, similar words or untap words through SEMrush.

SEO Off Page: Promotional activities of the website, which mainly includes backlinks. 

  • Types of Backlinks:
    • Comment backlinks: Here we do comments on others articles.
    • Forums: Social media forums, Quora forum, where you do discussion.
    • Contextual Backlinks: The backlinks which comes from others content, the content with has good DA.
  • In Backlinks we see anchor text. It should not have Adult word, chines or any language like this which look a spam. or word repeating.
  • See Do follow and No follow , 70-30 Ratio
Go to Free Ahrefs, write domain name and it will tell you that the backlinks are coming from which website.

Anchor Text Types:
Naked URL: 30 % is ok.
Exact Match : less then 10 %
Partial Match:
Branded anchor: Max 30 %
Name Anchor text: less then 1%.

Backlinks gap:
You have to see that from where your competator is getting Backlinks, so try you should have that from these sources.