We do Website audit to know about the progress of a website. It tells about the traffic, data, Gender, page per visit, audience and region. There are three main things in website audit.

    ·         Keywords

    ·         Traffic

    ·         Traffic come from which sources (Direct, referral and search etc.)

Similar web is a tool which can be used for Website audit. Which tells about the data of previous 3 months.

Q1: What is the difference between user and a visitor?

Ans: When a person makes an account, or first time visits a website so he/she is known as a user while when he revisits the site so he become visitor.

Q2: What is Bounce Rate?

Ans: Its tells about the credibility of a website or we can say time spend by a user on a website.

  • If  User time increase so Bounce rate decreases which is a good thing. and vice e versa. 

Marketing Channel Distribution:   It tells about the sources, that from where people search the keywords or what age group or gender they are.

    ·         Direct: Directly visits your Website.

    ·         Referral: Referred by a friend or collogue.

    ·         Search: search in Search engines.

    ·         Social mail: Notifications, by subscribing or email.

  • Display: Banner Ads.

Freemium :   The tool or website of where features are free.

Premium: The tool of which some features are free and some are paid.

Search Term/ Keyword:  The words which you enter at search engine and drive to another specific website.

Keyword Search Volume: The specific word is searched how many time.

 

Difference between Organic and PPC:

1)     Organic: When traffic is diverted to a website by search keywords on search engine optimization. Your website is on top 5 search in Google.


2)      Paid (PPC):  When your website is on top because of Paid advertisement for a specific period. in the following pic you se Ad .

 

What is Global Rank?

It means that what is the Rank of your Website Globally.

What is Extension?

That type of feature which is not present by default you bring it by third party integration.