· Keywords
· Traffic
· Traffic come from which sources (Direct, referral and search etc.)
Similar web is a tool which can be used for
Website audit. Which tells about the data of previous 3 months.
Q1: What is the difference between user
and a visitor?
Ans: When a person makes an account,
or first time visits a website so he/she is known as a user while when he
revisits the site so he become visitor.
Q2: What is Bounce Rate?
Ans: Its tells about the credibility of a website or we can say time spend by a user on a website.
- If User time increase so Bounce rate decreases which is a good thing. and vice e versa.
Marketing Channel Distribution: It tells about the sources, that from where people search the keywords or what age group or gender they are.
· Direct: Directly visits your Website.
· Referral: Referred by a friend or collogue.
· Search: search in Search engines.
· Social mail: Notifications, by subscribing or email.
- Display: Banner Ads.
Freemium : The
tool or website of where features are free.
Premium: The tool of which some features are free and some are paid.
Search Term/ Keyword: The words which you enter at search engine and
drive to another specific website.
Keyword Search Volume: The specific word is searched how
many time.
Difference between Organic and PPC:
1) Organic: When traffic is diverted to a website by search keywords on search engine optimization. Your website is on top 5 search in Google.
2)
What is Global Rank?
It means that what is the Rank of
your Website Globally.
What is Extension?
That type of feature which is not
present by default you bring it by third party integration.
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